About Us

Who We Are

K&M is a leading global provider of Educational Toy solutions. We aim to redefine play and education in every household by providing innovative, high-quality toys, creating a memorable “Play to Learn!” experience for the curious minds of all kids.

Headquartered in Guangzhou, China, and established in early 2000, our commitment to “for every Kid, and More” drives us to merge playfulness and education, offering global partners the latest and greatest. Our private brands have been trusted by millions of families worldwide through our extensive distribution network. Furthermore, we adhere to the principle of sustainability, to create a green future for the next generation.

At K&M, we firmly believe in the power of play to unlock the potential within every child. We strive to be better in creating playful learning experiences, shaping the minds of future innovators.

K&M boasts an extensive global footprint. Headquartered in China, we maintain branch offices, showroom, and R&D centers in key regions worldwide, including Hong Kong, the United States, Europe, and the Middle East, allowing us to serve local markets with agility and efficiency.

K&M CN (Global HQ)

▪ K&M HK

▪ K&M US

▪ K&M GB

▪ K&M DE

▪ K&M AE

▪ WOW Toys (GZ) Limited

▫ WOW Toys (ZQ) Limited

▫ WOW Toys (XM) Limited

Mission & Vision

Guided by clear mission and vision, K&M upholds consistent quality standards, responsible manufacturing,
and transparent partnercommunication. We strive to be a reliable partner in the global toy industry.

Our Mission

for every Kid, and More

To create an ideal life for all K-folks

Our Vision

To create the most trusted Educational Toy inspiring young innovators.

Our Story

Our journey has been shaped by key ventures and strategic directions. Each step has contributed
to our growth, leading us to where we stand now.

Meet the Team

Our passionate team form the steady backbone of our company in a dynamic market,
and their unwavering focus on excellence drives all our success.

Tony Zheng

Managing Director

Vivien Luo

Executive Director

John Chung

Sales Manager

Hadia Lee

Key Account Manager

Rita Yeung

Key Account Manager

Sini Liao

Sourcing Manager,
Supply Chain

Lyn Tse

Product Manager,
R&D

Jazz Xu

Operations Team Leader, ECOM

Emily Lam

Operations Team Leader, ECOM

Leaf Chung

Digital Design Team Leader, R&D

Our Core Values

At K&M, we strive to create innovative play and learning experiences through diversity, innovation, collaboration and uncompromising
integrity. These principles shape how we inspire progress and build the future of play.

Embracing Diversity and Innovation

At K&M, we embrace diverse cultures and innovative ideas, nurturing a global mindset and fostering an inclusive environment where creativity and collaboration thrive.

Pursuing Excellence and Growth

At K&M, we pioneer the future with courage and vision, tackling challenges head-on and continuously striving for excellence, where technology and education converge to inspire progress.

Promoting Equality and Collaboration

At K&M, we champion equality and respect, encouraging teamwork and mutual support among colleagues to foster growth and build a harmonious, win-win family.

Committed to Integrity and Trust

At K&M, we uphold the highest standards of integrity and trust, delivering exceptional quality and reliability in everything we do to earn the respect of our market and customers.

Our Responsibility

We believe in doing business the right way. Our responsibility extends from the safety of our products and the sustainability of our operations to the growth of our employees and the honesty of our message. This is our foundation for creating lasting value.

Product Responsibility

We uphold the highest standards of quality and safety in all our products. Partnering with supply chain, we ensure every product is rigorously tested and complies with the latest international safety regulations to provide peace of mind for parents and endless fun for kids.

Environmental Responsibility

As a responsible toy manufacturer, our “less to waste, more to value” principle creates a greener future for the next generations by avoiding excessive packaging, reducing plastic usage, and using biodegradable and eco-friendly alternatives.

Employee Responsibility

We value every team member as our greatest asset, fostering an inclusive workplace with comprehensive training and career development programs. Special focus is given to empowering women at all career stages, ensuring equal opportunities to thrive, create, and lead.

Marketing Responsibility

Committed to transparency and ethical practices, we innovate in marketing to communicate authentic value. Through responsible engagement, we build trust while advancing STEAM education, sharing progress with society as a whole.